PCjs Machines
Home of the original IBM PC emulator for browsers.
PC-SIG Diskette Library (Disk #1562)
[PCjs Machine "ibm5170"]
Waiting for machine "ibm5170" to load....
Information about “ADVERTISING RESPONSE MANAGER”
Advertisers, there is an easy way to see if your advertising dollars
are paying off. ADVERTISING RESPONSE MANAGER (ARM) lets you keep track
of the response to all types of advertising and promotional campaigns.
ARM can handle advertisements, news releases, product surveys,
technical articles, reply cards, or anything else you use as
promotional material. ARM gets you started with menus that prompt you
for everything from product information to advertising costs. Once
your advertising and promotional pieces are entered, another section of
the program allows you, or your administrative support, to keep track
of responses. You do not need to be a computer or advertising guru to
effectively use ARM.
You can look at how much you spent on advertising overall, or by
publication, by product, by type of media, or by individual piece. You
can look at responses based on the media name, issue, type,
identification number, product advertised, last response date, or number
of responses to date.
One of the best things about ARM is that it allows you to easily plug
your data files into any other spreadsheet or database program that
uses dBase files. With ARM, you can finally see what you're getting
for your advertising dollar.
ARM.DOC
Advertising Response Manager
ARM
Shareware Version 1.0
(c) copyright 1989
David Arnold
Argonaut Systems
15466 Los Gatos Boulevard #109-314
Los Gatos, CA 95030
Advertising Response Manager (ARM) is distributed in shareware.
This is an opportunity to test and evaluate software before you
buy it. You may freely distribute unmodified copies of ARM.
If you are going to use ARM please enclose a check or money
order for $25. You will receive the registered version of ARM
which will include:
1) Sales Lead Tracking including mail labels,
reference cards and reports
2) Password Access Security
3) Online Operations Manual
You will be added to our mailing list and be kept notified of
new releases and new software.
Argonaut Systems has other sales management oriented software
available such as Prospect List and Analysis (PLAN) for sales
forecasting, Sales Rep Management (RMS), customer databases,
Sales Call Report/Customer List (SCR), etc.
Advertising Response Manager (ARM)
TABLE OF CONTENTS
1.0 Introduction..........................................1
1.1 General Description.................................1
1.2 Prerequisites.......................................2
1.3 Disk Contents.......................................2
2.0 Installation..........................................2
3.0 Getting Started.......................................3
4.0 Entering Setup Data...................................3
4.1 Exit to DOS.........................................4
5.0 Advertising Response Data.............................4
6.0 Enter/Edit Advertising Response Data..................4
7.0 Display/Print Advertising Reports.....................5
8.0 Clear All Files for New Fiscal Year...................5
9.0 Exit..................................................5
10.0 Files................................................5
11.0 License Agreement....................................6
Advertising Response Manager (ARM)
Shareware Version
Introduction, Installation and Setup
1.0 INTRODUCTION
1.1 General Description
A software sales and marketing management tool designed to
provide:
o Track advertising response and effectiveness--print reports
of advertising statistics, including cost per inquiry and
number of responses per advertisement
o Paperless filing of data--instantly available
Advertising Response Manager (ARM) is a software package that
enables marketing personnel to easily and effectively use a
personal computer to track the response to advertising
campaigns. ARM should increase the efficiency of your
organization and provide better documentation on which to base
business decisions.
ARM is a menu driven, easy-to-use program that does not
require any computer expertise. It is designed to be used by
secretarial personnel. Questions and responses are in English.
1
1.2 Prerequisites
The minimum system required to operate ARM is:
a. Computer with MS- or PC-DOS
b. 512K RAM
c. Hard disk and 5.25" floppy disk drive
d. Printer
Note: ARM may be operated on a dual floppy system provided one
of the floppy drives is high capacity (720KB or greater) to
hold the ARM programs.
1.3 Disk Contents
ARM is supplied in archived file on a 360KB floppy disk.
AINSTALL.BAT is the program that installs ARM on your hard
disk in a directory named ARM. This program also places
ARM.BAT in the root directory of your hard disk enabling one
to start using the Argonaut Systems Advertising Response
Manager by typing ARM while in the root directory.
2.0 INSTALLATION
You need the CONFIG.SYS file on the boot disk to properly run
ARM. If CONFIG.SYS already exists on your disk, modify the
file by adding the following lines using your word processing
program or EDLIN:
FILES = 24
BUFFERS = 24
If CONFIG.SYS does not exist on your boot disk you may copy it
from ARM disk Place disk into drive A. Select drive A by
typing:
>A: [Enter]
Follow this by typing:
A>COPY CONFIG.SYS C:\ [Enter]
Where C:\ represents the root directory of the disk to which
you wish to copy ARM. If the disk is not C, change the letter
to the appropriate one.
2
Begin installation of ARM with the disk in drive A and type:
A>AINSTALL C: [Enter]
This operation will install ARM on your disk. If the
designation of your drive is not "C:", you must type the
appropriate drive letter.
ARM will be installed in a directory called ARM. ARM.BAT will
be in the root directory of drive C. Use ARM by selecting
drive C and typing:
C>ARM [Enter]
3.0 GETTING STARTED
After typing ARM [Enter] to start ARM the initial ARM menu
will be displayed on the monitor. This menu will reappear
after each function is completed. Select a function by
pressing the letter preceding each function in the menu or by
moving the arrow keys to highlight the desired function and
pressing Enter. This same technique is used for selections in
all menus within ARM. Areas that require operator entry are
highlighted. Most messages (instructions, notes, etc.) appear
at the bottom of the monitor screen. If you have a color
adapter (CGA or EGA) and a color monitor ARM will display in
color.
Setup should be entered prior to proceeding with other ARM
functions since this data is used in some of the other
functions.
Observe case of typed entries when searching for files, e.g.,
a search for "Joe" will not be successful if you type "JOE".
The complete word is not necessary for a search, e.g., "Joe"
would be found if you typed "J" as well as all other names
that begin with "J" in the file.
4.0 ENTERING SETUP DATA
Press A when the initial ARM menu is displayed on the monitor
screen.
Input your company or organization name. If you are limited
for space on your hard disk it is recommended that you store
history files on floppy disks, i.e., press A or B in response
to the "Disk drive letter..." heading.
After this last entry the program returns to the initial ARM
menu.
3
4.1 Exit to DOS
Press C to exit ARM and to return to DOS.
5.0 ADVERTISING RESPONSE DATA
Press B to enter the Data Entry and Reports menu. Press A to
enter or edit advertising response routine from the Data Entry
and Reports menu.
6.0 ENTER/EDIT ADVERTISING RESPONSE DATA
Press A and the screen will display the following:
Media name
Bingo or ad no.
The media name is the name of the advertising media or
vehicle, e.g., EDN. After entering the media name, input the
"bingo" or advertisement number from the magazine. If this is
the first entry for this advertisement the screen will display
the following:
(Media name) Issue date 04/07/89 Bingo or ad no. (#)
Product or description________________________________________
(AD=Advertisement, NR=News Release, PS=Product Survey,
TA=Technical Article, RC=Reply Card) Type__
No. of Inquiries_______________ Inquiry date 04/20/89
The media name and the bingo number that you entered will be
displayed. Enter the issue date, the product advertised or
description of the advertisement, a two letter code
representing the type of promotion (AD for advertisement, NR
for news release, etc.), the number of inquiries, the date of
the inquiries (today's date is shown as default, but may be
changed as necessary), the cost of preparing the
identification number that you can assign to the advertisement
for your own records. The identification number may be used
to recall the data in lieu of the bingo number if none exists.
If you have made previous entries for a particular
advertisement the existing data will be displayed followed by
the prompt:
Edit this existing data: Y,N
Press Y [Enter] to edit the existing data. Press N [Enter] to
enter new number of inquiries and the date of the inquiries.
4
You may continue to make entries for additional advertisements
until you press in error you have an opportunity to return to
data entry by responding affirmatively when prompted "Any more
entries? Y,N."
7.0 DISPLAY/PRINT ADVERTISING REPORTS
Choose advertising reports by pressing B when the data entry
and reports menu is displayed. Advertising reports may be
selected for the entire list, the media, the product, the type
of advertisement or the ad/mailer identification number that
previously assigned. Press the appropriate key for the report
desired. The report may be displayed on the screen or printed.
The report will display the media name, issue, type,
identification number, product advertised, last response date,
number of responses to date, preparation costs, placement costs,
the cost per inquiry and the cost totals.
8.0 CLEAR ALL FILES FOR NEW FISCAL YEAR
To clear files of all of last year's data when a new fiscal
year is beginning press C. If you pressed C in error you have
an opportunity to exit the deletion routine when the screen
message is:
Are you sure? Y,N
Press N to return to the Data Entry and Reports menu. Press Y
to proceed with deletion of last year's data.
9.0 EXIT
Press D to return to the initial ARM menu.
10.0 FILES
The files included with ARM are:
AINSTALL.BAT Installation batch file
ARM.BAT Batch file to start ARM
PKXARC.COM Program to unarchive ARM.ARC
ARM.ARC Archived ARM programs
5
11.0 LICENSE AGREEMENT
Advertising Response Manager (ARM) software is copyrighted by
Argonaut Systems. Under copyright laws there are penalties for
making unauthorized copies. You may make copies of the
shareware version and freely distribute these copies. Any copy
you make must include reproduction of the copyright notice.
Argonaut Systems makes no express or implied warranty for the
software which is provided solely on an "as is" basis.
Argonaut Systems disclaims all conditions and warranties,
whether expressed or implied with regard to the software,
including all implied conditions or warranties of
merchantability and fitness for a particular purpose. Argonaut
Systems shall not have any liability or responsibility of any
kind including special, indirect or consequential damages,
arising out of or resulting from such software or the use or
modification thereof.
6
FILE1562.TXT
Disk No: 1562
Disk Title: Advertising Response Manager
PC-SIG Version: S1
Program Title: Advertising Response Manager (ARM)
Author Version: 1.0
Author Registration: $25.00
Special Requirements: 512K RAM and a hard drive.
Advertisers, there is an easy way to see if your advertising dollars
are paying off. ADVERTISING RESPONSE MANAGER (ARM) lets you keep track
of the response to all types of advertising and promotional campaigns.
ARM can handle advertisements, news releases, product surveys,
technical articles, reply cards, or anything else you use as
promotional material. ARM gets you started with menus that prompt you
for everything from product information to advertising costs. Once
your advertising and promotional pieces are entered, another section of
the program allows you, or your administrative support, to keep track
of responses. You do not need to be a computer or advertising guru to
effectively use ARM.
The best part about ARM is the information you get out. You can look
at how much you spent on advertising overall, or by publication, by
product, by type of media, or by individual piece. You can look at
responses based on the media name, issue, type, identification number,
product advertised, last response date, or number of responses to date.
One of the best things about ARM is that it allows you to easily plug
your data files into any other spreadsheet or database program that
uses dBase files. With arm, you can finally see what you're getting
for your advertising dollar.
File Descriptions:
AINSTALL BAT Installation program for archived ARM files.
ARM ARC Program and data files condensed.
ARM BAT File to start ARM once installed.
ARM DOC Instruction manual on disk.
CONFIG SYS Recommended configuration file.
PKXARC COM Unarchiving utility.
PC-SIG
1030D East Duane Avenue
Sunnyvale Ca. 94086
(408) 730-9291
(c) Copyright 1988 PC-SIG, Inc.
GO.TXT
╔═════════════════════════════════════════════════════════════════════════╗
║ <<<< Disk #1562 ADVERTISING RESPONSE MANAGER >>>> ║
╠═════════════════════════════════════════════════════════════════════════╣
║ To start the program, type: AINSTALL (press enter) ║
║ ║
║ To print the documentation, type: COPY ARM.DOC PRN (press enter) ║
╚═════════════════════════════════════════════════════════════════════════╝
Directory of PC-SIG Library Disk #1562
Volume in drive A has no label
Directory of A:\
AINSTALL BAT 1015 4-09-89 7:15a
ARM ARC 254121 4-16-89 10:07a
ARM BAT 24 4-09-89 7:14a
ARM DOC 17046 4-16-89 8:30a
CONFIG SYS 128 3-16-88 8:40p
FILE1562 TXT 3479 10-19-89 2:20p
GO BAT 38 1-01-80 1:56a
GO TXT 542 10-19-89 6:47p
PKXARC COM 12242 4-27-87
9 file(s) 288635 bytes
28672 bytes free